MeUndies
Sitewide Sale - 2021
Objective:
Come up with a last-minute promo campaign in 24 hours with no design support.
Concept
#SaveNick
You know the drill. The quarter is ending. We’ve got a goal to hit. A last-minute promo is the only solution. And the design team is at full capacity. Challenge: accepted.
Thus, #SaveNick was born. It was one of those lightning-in-a-bottle moments that went viral. It basically involved me “stealing” an internal promo code and sharing it with our email list.
People started tweeting about it, so we leveraged it as a social opportunity the next day. I had a lot of fun with this.
Launch E-mail
This converted 60% higher than our average promo email.
Follow-Up
The CTOR was 750% higher than our average promo email.
Community Response
Social Takeover
As a response to the attention, our Instagram and Twitter received a full ‘Nick at MeUndies’ makeover, which included an official account name change, profile picture and bio update, story highlight, and tweets from, well…me. Additionally, I responded to our active audiences’ questions via stories.
This AMA received 200+ responses from active fans and achieved 336% higher reach than average.